The Art of Analysing business through the eyes of policy and laws

Every business has various perspective to analyse it. for instance when analysing financial perspective then BALANCE SHEET, STOCK MARKET etc.

In this article i will be analysing the business in the form of FRAMEWORK i.e ANALYSING THE BUSINESS THROUGH THE EYES OF POLICY AND LAWS”

360° Approach

About Company: TATA MOTORS
Target audience
Customer centric approach
Global market size
Competitor analysis (Domestic & International)
Future goals
Customer preferences (using AI)
Parameter for customer service
Sales Data
Government schemes/ policy/ laws for motor industry (Budget and Economic Survey)
International best practices
Stakeholders
Case study: customer service as product

About TATA Motors

At Tata Motors, we explore new possibilities and push boundaries. Our human-centric, hitech approach is evident in our extensive range of integrated and smart e-mobility solutions. We choose to stay ahead of the curve. With ‘responsibility’ being one of our core values, we are committed to making responsible choices, creating a positive legacy and connecting aspirations.

PARAMETERS FOR CUSTOMER SERVICE

TARGET AUDIENCE

CUSTOMER CENTRIC APPROACH

GLOBAL MARKET SIZE

DOMESTIC COMPETITORS

INTERNATIONAL COMPETITORS

FUTURE GOALS

CUSTOMER PREFERENCE (USING AI)

SALES DATA

JUNE 2024: In June 2024, Tata Motors reported a sales decline of 8% in domestic passenger vehicles (43,524 units sold). Their electric vehicle (EV) sales were hit hard, dropping 34% from 7,025 units in June 2023 to 4,657 units in June 2024. The decline was attributed to factors such as general elections and heatwaves impacting sales

QUARTERLY 2024: Tata Motors saw slight growth with total sales of 229,891 units, a 1.6% year-over-year increase. Commercial vehicle sales rose by 6%, while passenger vehicles decreased by 1%. A significant drop in EV sales (14%) was recorded compared to the same period in FY24.

YEARLY 2024: For the full financial year ending in March 2024, Tata Motors sold approximately 949,015 units in the domestic market, marking a 2% growth compared to FY23. This was driven largely by passenger vehicles, which saw a 6% rise. However, commercial vehicle sales dipped by 4%